The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
X is rebranding its revenue share as Original Creator Rewards to penalize aggregators and reposters. Here is what counts as original, what does not, and the unresolved question of AI content.
Creators can now rehearse vertical livestreams privately and get data-driven feedback on Shorts before publishing. Instagram shipped live practice mode in 2021 — here is what is actually new.
Meta One subscribers get audience-growth tools including auto-invites, three location listings, and expanded Messenger AI. Here is where subscription revenue actually sits in Meta's business.
LinkedIn is ranking post comments by personal relevance after reporting an 18% year-over-year rise in time spent in comments. An analysis finding 30% of comments are fully AI-generated complicates the story.
Meta is testing speed curves, one-tap color correction, project folders, and Android adjustment layers in the Edits beta tab. The build-with-creators structure is the real story.
Snapchat's own guidance says its vertical, visual-first format is 'not suited for complex corporate targeting,' aiming instead at Gen Z-focused small businesses with a $75 credit.
Festive activity spikes as early as September, Performance+ showed a 28% ROAS lift in testing, and 55% of weekly users keep buying between Christmas and New Year.
LinkedIn's Head of Ads says events only pay off when treated as part of a bigger motion: retarget attendees, clip the content, and budget for promotion from the start.
Revenue rose 19% to $1.6B and subscriptions grew 85%, yet fewer than 3% of monthly users pay. Growth keeps coming from markets where Snap earns least.
Polls gain time limits, hidden voter names and a 15-minute edit window, while @all notifies everyone — restricted to admins in groups above 32 members.
Posts about fixing and concealing fell 32% while language about embracing and emphasizing rose 220%. What Reddit's beauty communities reward, and the verbs brands should change.
Snapchat's official MCP server connects Snap Ads API to third-party AI agents. Read-only at launch, with per-agent admin authorization and write access promised later.
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