The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Reddit added 3.5 million daily users quarter over quarter and grew revenue 61% to $805 million, while its 4:1 weekly-to-daily ratio shows how much it leans on external referrals.
LinkedIn is testing private flagging of AI-generated posts and comments, while replacing the feature that rewrote your words with one that only proofreads them.
Microsoft reported 12% LinkedIn revenue growth led by Marketing Solutions, with content consumption up 10% and time in comments up 18% year over year.
Snapchat will no longer recommend wholly AI-generated videos in Spotlight, while AI-edited clips stay eligible. It is the opposite bet from Meta's all-AI Vibes feed.
500 million monthly users three years in. No trends tool yet — here is how to track niche conversation with search and monitoring columns.
Nearly a billion monthly users, but a privacy-focused design makes brand entry harder. Where to start with manual research and a public profile.
Keywords now matter more than hashtags. How to read seasonal demand through Pinterest Trends and search, and prepare Q4 holiday promotion early.
Despite repeated obituaries, Facebook usage rebounded on Reels. Where to start with audience insights, the Ads Library and Creator Marketplace.
550 million monthly users. Posts carrying another platform’s watermark take a 90% reach penalty, and context-rich posts travel further than link hooks.
People now watch YouTube the way they watch TV. Here is the working order — trend research, the creator partnerships tool, Shorts, and shopping affiliates.
With more than 3 billion monthly active users, Instagram is unavoidable. Here is the working order — trend research, influencers, strategy and the metrics that actually matter.
Social shifted from a connective tool to an entertainment alternative. Nick Cicero’s four-part framework — territory, message, format, hook — for building brands there.
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