Instagram appears to be testing an option to view profiles in read-only mode. In an image shared by app researcher Alessandro Paluzzi, a user viewing a profile this way cannot like or comment on posts. Social Media Today reports it could become another add-on in Instagram's paid Instagram Plus package.
Beyond likes and comments, a read-only view would also stop the viewer from messaging, following or viewing Stories. The core benefit is avoiding the embarrassment of accidentally liking a post from three years ago while browsing. Social Media Today notes that such behavior is a classic tell for lurkers.
People digging through old posts tend to be more interested than casual visitors. The mode could help someone look up a crush, but it could also aid stalkers, and whether Instagram should support that use case comes down to differing opinions. As an add-on for Instagram Plus subscribers, it could make that package more appealing.
For brand accounts, a person who spends time on your profile may leave no trace in likes or follows. Do not judge interest from reaction metrics alone; also watch profile visits, link clicks and saves, and keep your bio, pinned posts and highlights tidy. For how Instagram decides what to show, see Instagram Algorithm Explained by Mosseri: Four Principles and Posting Tips for Creators. If you need help running your Instagram account, see our services.
A viewing mode, currently in testing, that prevents liking, commenting, messaging, following and viewing Stories while looking at a profile.
It was reported as a possible add-on for Instagram Plus, the paid subscription.
Interested visitors may not show up in reaction metrics, so track profile visits and link clicks alongside likes.
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