TikTok has updated its partner program so that agency partners fall into two categories that highlight platform expertise. The TikTok agency partner badge is meant to show each organization's depth of experience and demonstrated understanding of TikTok ads.
TikTok describes the Agency Partner badge as an established mark of platform excellence, awarded to qualified agencies that show exceptional performance, operational capability and certified team expertise. The Premier Agency Partner badge is an exclusive honor for a select group of top-performing partners worldwide, based on proven business results, deep platform expertise and a commitment to TikTok-first marketing. TikTok says both certifications assure that an agency has met its partnership requirements.
TikTok's guidance is to work with a badged Agency Partner to launch and scale performance campaigns, or a Premier Agency Partner for a large-scale specialized activation. The Agency Partner program launched in 2020 and now provides access to more than 600 approved partners across creative, marketing technology and measurement. The original coverage said the badge system could give marketers more insight into TikTok advisors and help them choose an agency.
A badge is a starting point, not a verdict. First, check that the tier fits your goal, whether performance or a large campaign. Second, ask directly about category experience and measurement, regardless of badge. Third, confirm they can connect TikTok to search, creators and owned channels. If you are weighing agency options or social channel management, see our services and about pages.
Two: Agency Partner and Premier Agency Partner. Premier goes only to a select group of top-performing partners worldwide.
It assures that an agency has met TikTok's partnership requirements, which advertisers can use as a reference when choosing an agency.
It launched in 2020 and now offers more than 600 approved partners across creative, marketing technology and measurement.
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