Snapchat has added Plans, a feature that makes it easy to go from a conversation to a calendar event — another step in its push toward real-world meetups. According to Snapchat, users can add a title, choose a date and time, invite up to 200 friends and personalize the event with Bitmoji-powered cover art that updates as the plan comes together. Snapchat Plans invitations arrive in one-on-one chats, where guests can RSVP Going, Maybe or Can’t Go without leaving the conversation.
Snapchat has been working on this for a while: early elements were spotted in the app’s code in 2021, and a Countdown feature already lets friends count down to events. The company says a recent survey found 35% of U.S. Snapchatters aged 13 to 24 use chat to make plans and organize events — so Plans formalizes existing behavior.
Snap Map remains the core tool for real-world connection, with location listings and sharing tools, plus loyalty badges for locations added in April. In a letter marking the app’s 15th anniversary, CEO Evan Spiegel said Snapchat has succeeded by focusing on friends instead of followers and bringing people together instead of keeping them scrolling — a differentiation built on connection rather than retention.
When friends make plans, they’re also deciding where to go. Cafés, restaurants, venues and pop-ups that host gatherings should keep their Snap Map listings current and consider offers that reward group visits.
Feed fatigue is pushing people toward in-person experiences. For Snap’s audience trends, see Snap’s Q2 user numbers, and for its hardware bet on bridging physical and digital, Snap’s $2,195 Specs launch. If your customers move in friend groups, design offers that bring the whole group, not just one person.
Create an event from chat with a title, date and time, invite up to 200 friends and let guests RSVP directly in one-on-one chats.
35% of U.S. Snapchatters aged 13 to 24 already plan in chat, and Snapchat differentiates on real-world connection rather than time spent scrolling.
Venues that host gatherings can update Snap Map listings and create offers that encourage group visits.
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