YouTube is expanding its test of Watch With, which lets creators share live commentary and reactions alongside livestreams. First announced in 2024 as a complement to YouTube’s NFL coverage, it has gradually reached more creators. Here’s how YouTube live reactions work:
Creators earn revenue normally from reactions posted through Watch With, and viewing metrics are shared with the original broadcaster in the app. Rights holders gain new audiences through reacting creators, while creators get to ride major live events.
YouTube keeps adding live features: leaderboards that gamify engagement, Stations that let channels run 24/7 streams and expanded access to livestream gifts. In September 2025, YouTube said more than 30% of daily logged-in viewers watched live content on average. Live drives both viewer engagement and creator community growth.
Rights holders can extend reach through reacting creators; fans want to watch with the creators they love as much as they want the game. Sponsors can think about visibility within reaction streams, not only the original broadcast.
If a brand hosts a live event — a product launch or showcase — creators reacting live can spread it across multiple communities. The feature is still limited to experiment participants and eligible streams, so confirm availability before planning. Alongside YouTube giving every creator a 24/7 Station and YouTube’s culture report on participation, it shows the live ecosystem YouTube is building.
A feature that lets creators broadcast their live reaction alongside another livestream, shown to viewers as a combined vertical stream.
Yes. Creators monetize normally, and viewing metrics are shared with the original broadcaster.
It is expanding to more creators in YouTube’s experiment group, via a “React live” button in the Share panel on eligible streams on mobile.
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