Naver Smart Store is retiring its Exhibition (기획전) feature. Two dates matter:
The critical detail is what happens to what already exists. After the service ends, existing exhibitions and their related features will no longer be displayed. This is not only a block on creating new ones — live exhibitions disappear from the storefront too.
Any exhibition URL currently used in external advertising, social profiles, or messaging campaigns becomes a dead link. That makes inventorying those placements the first task, not the last.
Naver will open a new Store Content tool for running exhibitions and store events on October 14 — two weeks before Exhibition registration closes on October 28. That two-week overlap is effectively the migration window.
Sellers can combine images, video, coupons, and Shopping Live, or build content with Smart Editor. Where Exhibitions centered on product bundles, Store Content shifts the weight toward content formats.
Content produced in the tool can surface in several placements:
More placements means one piece of content can be reused across surfaces — operationally different from the old model where an exhibition was a single page.
List the exhibitions currently running, every external placement pointing at their URLs, and any scheduled promotions built on them. They all go dark simultaneously on November 25, so anything missed becomes a broken link.
November 25 lands just after Black Friday and at the start of the year-end season. Any holiday promotion planned as an exhibition needs to be redesigned in Store Content.
Between Store Content opening on October 14 and Exhibition registration closing on October 28, both tools coexist. Porting one significant exhibition during that window and comparing results makes the remaining month of migration substantially easier.
A tool change on a sales channel rarely ends at rebuilding content. Product data and merchandising structure usually need work alongside it, which is why anchoring the migration to the deadline is the risky option. See our services for the scope of commerce operations support.
The service ends on November 25. New exhibition registration is blocked starting October 28.
Existing exhibitions and their related features will no longer be displayed after shutdown, and external links pointing to them will stop working, so they need to be cleaned up beforehand.
Naver is opening a new Store Content tool on October 14 for running exhibitions and store events.
It supports combinations of images, video, coupons, and Shopping Live, or custom content via Smart Editor. Content can appear in the store menu, pop-ups, marketing layers, strip banners, and search box banners.
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