TikTok Shop has rolled out a wave of TikTok Shop live commerce and in-feed selling tools for U.K. merchants, from photo-based shoppable posts to new livestream mechanics.
Merchants can turn product images into swipeable, shoppable posts. “Upload two or more images, link your products and publish. Five to seven images is the recommended range,” TikTok said — a quick way to test a new product or refresh a bestseller.
Eligible products can be sold on subscription for recurring purchases. GMV Max Net Sales Boost automatically creates and optimizes ads for eligible products that aren’t yet advertised.
Live commerce drove much of Douyin’s revenue success in China, and TikTok users are slowly warming to it. For context on TikTok Shop’s scale, see TikTok Shop Now Holds 2% of U.S. Online Retail, and on payments, TikTok Is Preparing In-App Payments for the U.S..
Merchants upload two or more product images, link products and publish. TikTok recommends five to seven images.
Group deals, group-target price cuts, auction second chances, mixed auction and fixed-price selling, and flexible inventory reserved for livestreams.
A tool that automatically creates and optimizes ads for eligible products that aren’t already being advertised.
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