The latest marketing news and practitioner insights in E-commerce, updated daily.
Search-driven discovery is weakening while AI queries and UGC reshape how brands get found. One case saw a CRO team shrink from six people to one.
Ask for vongole pasta ingredients and the agent finds a recipe and fills an Instacart basket. What happens to revenue models built on traffic and advertising.
Research found 83% of ChatGPT carousel products matched Google Shopping’s top 40. What decides AI shopping visibility is your Merchant Center feed, not your PDP.
In large catalogues, products die from invisibility, not quality. Less traffic means less data, which means even less traffic. Here is a campaign design that breaks the loop.
Naver Smart Store added an inquiry management menu and set a one-business-day reply standard, with warnings or suspension for non-response. Plus the day's other headlines.
Kakao is widening AI commerce inside KakaoTalk, from gift suggestions to bookings. On top of KRW 10.6 trillion in annual transactions, the real test is whether recommendations convert to payment.
New data shows Naver nearly matching Coupang's payment volume, while convenience stores dominate on payer count in Korea's e-commerce race.
Starting August 18, Naver Smart Store sellers who miss customer service reply deadlines face warnings and account suspension.
Coupang will fully reimburse Rocket Growth sellers hit by its Incheon warehouse fire. Here's how the compensation works and what e-commerce sellers should learn.
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