The latest marketing news and practitioner insights in AI SEO, updated daily.
Microsoft Clarity now reports AI scrape activity against referral traffic in a single metric. How to use the AI bot crawling ratio to decide what to allow — and how to read it correctly.
AI search shapes buying decisions before the site visit. Measure AI access, visibility, referral traffic, dark-funnel demand and revenue as five layers instead of chasing one attribution number.
Nearly 300 French newspapers took Google AI Overviews to the country's competition authority, arguing the feature cuts referral traffic and breaches a 2022 news compensation deal.
High-DR backlinks, paid mentions, and link exchanges do not translate into AI recommendations. Here is why the link building model collapsed and four ways to build authority that actually counts.
New Semrush-based analysis across 1,094 categories: brands get cited far outside their expertise but named only where they own the topic. What topical authority actually buys in AI search.
89% of AI citations come straight from earned media, and engines overlap on just 11% of sources. Five steps for CMOs to close the gap between AI visibility and validation.
Naver's expanding AI Briefing summaries are draining blog traffic, with AdPost earnings down nearly 40%. Why citation-without-compensation degrades the content that AI depends on.
AI visibility now depends on which model you want to appear in. YouTube is 4.3x likelier in AI Overviews; ChatGPT cites Reddit 2.4% of the time. Here is how to split the bet.
Some topics look small in search volume yet dominate AI conversations. Comparing keyword volume against prompt volume in one table tells you what kind of page to build.
More than 20 vendors sell AI visibility measurement with little methodological consistency. The IAB's framework sets shared vocabulary around presence, prominence, portrayal and persuasion.
Gemini brand mentions never reach Search Console or GA. Combining a prompt library, AI visibility tools and analytics signals is how to measure AI search presence directly.
Clarity now segments the AI Citations dashboard by branded and non-branded queries, separating existing brand demand from genuine new discovery in AI search visibility reporting.
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