The latest marketing news and practitioner insights in AI SEO, updated daily.
Across 16 million brand appearances, around 40% of AI citations never named the source brand. On Perplexity it reached 52%. Citation rate and brand visibility are separate metrics.
Rewriting a ranking page top to bottom destroys the SEO equity it has built. Here is a workflow for diagnosing content decay and making targeted updates instead.
AI models searched familiar brands 55.7% of the time versus 17.4% for unfamiliar ones. Across 3,960 responses, the advantage is decided before the search even starts.
Yelp is licensing reviews, ratings, photos and business data to OpenAI, with Request a Quote coming to ChatGPT. 65% of Americans have used AI search; only 15% trust it a lot.
In a survey of 494 agency professionals, 66% named AI search visibility the top new client request. Yet 48% cannot track AI-driven discovery. Here is what is measurable today.
An audit of 71 businesses on Prince Edward Island found the average business leaking 84% of its identity to AI systems, with 17% having no AI-retrievable presence at all.
Word counts and keyword tricks are dead. Clarity in AI search — content both humans and LLMs can parse fast — is now the whole SEO strategy.
Schema markup for AI search is infrastructure, not decoration. Here's how to audit entity coverage and prioritize the gaps that matter.
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