The latest marketing news and practitioner insights in AI SEO, updated daily.
Promptwatch data shows Reddit's share of ChatGPT Search citations dropping from 3.83% to 0.52%, a reminder of how fast AI visibility can change without notice.
AI crawlers do not execute JavaScript. In a 41-day logged experiment, GPTBot, ClaudeBot, and six other crawlers found exactly zero JavaScript-linked pages.
AI answers are built from the rest of the web, not your website. Here is why 'editorial processing fees' for fixing outdated information could become publishers' next revenue line.
AI citations follow a sequence. Here is the three-phase compounding process — technical accessibility, fresh owned content, and third-party digital PR — that builds authority in AI search.
iPullRank analyzed 13.1 billion search events and found ChatGPT pulling the highest proportion of paid clicks among leading Google destinations — while zero-click growth came out of organic, not ads.
Nine months of first-party tracking across 51,200 AI Overview events found 22.4% misattributed to Direct instead of Organic. Here's the GA4 setup, the citation patterns, and why AI Overview share swings so hard.
AI builds a working prototype in minutes. That does not mean it built what you asked for. A practical verification standard for vibe-coded tools, technical SEO fixes and client reporting.
New data puts LLM referral conversion at 20%, 61% higher than paid search. Here is how to convert visitors who arrive after an AI has already made up their mind for them.
llms.txt and schema are not the answer. What AI search exposed is not a new problem but the site architecture, duplicate content, and rendering work you have been postponing.
A Scrunch study of millions of searches and AI chats found AI referrers on just 1.1% of post-chat publisher visits, with three quarters arriving direct. What that means for measurement.
AI Overviews shape which vendors a B2B buyer investigates before any click happens. Here is how to measure influence on consideration, not just rankings and sessions.
AEO and GEO budgets are growing fast, and so are unverifiable sales pitches. Here is how to vet an AI visibility vendor and what to measure instead of rankings.
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