The latest marketing news and practitioner insights in AI SEO, updated daily.
Princeton GEO research found entity-optimised content gained 30–40% more LLM visibility. Three structural approaches: heading hierarchy, silos, and page role separation.
Every correction you make is training data the system can capture. From kill logs at the brief stage to retrieval verification — start with the quality gate.
An LLM cannot hold an opinion, so it borrows one humans already shared. YouTube keywords appearing in AI Overviews grew from 3.6 million to 36.2 million.
AI is deconstructing the traditional article. Pulling verified information, quotes and data out of a rigid container and into flexible delivery pipelines.
Pure AI pages vanished from search within nine months. Hand-rewritten pages gained 12% in clicks, and human-first content was 8x more likely to rank first.
AI Mode passed a billion monthly users and 91% of citations appear on just one engine. Money, traffic and jobs moved before anyone could prove what caused it.
AI Overviews became a core search feature within a year. AI Mode visits rose from 126 million to 279 million as queries shift toward long natural-language questions.
Ask ChatGPT to describe your business and see what comes back. A new audit layer that evaluates the collective understanding your assets create, not the assets themselves.
Across 16 million brand appearances, around 40% of AI citations never named the source brand. On Perplexity it reached 52%. Citation rate and brand visibility are separate metrics.
Rewriting a ranking page top to bottom destroys the SEO equity it has built. Here is a workflow for diagnosing content decay and making targeted updates instead.
AI models searched familiar brands 55.7% of the time versus 17.4% for unfamiliar ones. Across 3,960 responses, the advantage is decided before the search even starts.
Yelp is licensing reviews, ratings, photos and business data to OpenAI, with Request a Quote coming to ChatGPT. 65% of Americans have used AI search; only 15% trust it a lot.
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