Curated insights from marketing and trend media, updated daily.
YouTube's Veo, TikTok's Symphony and Meta's Reels translation have folded AI into planning, generation, dubbing and distribution. Lower barriers created new costs — and redefined what creator skill means.
$4,500 for Dollar Shave Club, $50 for Blendtec, one character for Binggrae. Campaigns forced to bet everything on a single choice, and the practical conclusion each one leaves behind.
U.S. back-to-school spending is set to fall 6% adjusted for inflation. From JCPenney's Price Lock guarantee to American Eagle working with thousands of creators, here's how retailers are courting anxious shoppers.
Local SEO has entered a fifth stage where AI interprets intent, evaluates evidence and recommends locations. Here's the connected data multi-location brands need, and the four signals worth measuring.
If Google vanished tomorrow, how would your brand get discovered? Starting from that question puts distribution before owned content — and produces the external signals search and AI systems actually read.
Dwayne Johnson's Project Rock has ended its Under Armour partnership after ten years — the second longtime ambassador exit after Steph Curry, arriving alongside a reset that lowers marketing spend as a share of revenue.
Google confirmed a data logging error causing an impressions drop in the Generative AI in Search performance report from August 13. It's a reporting issue, not a visibility change — here's how to handle it.
iPullRank analyzed 13.1 billion search events and found ChatGPT pulling the highest proportion of paid clicks among leading Google destinations — while zero-click growth came out of organic, not ads.
X is rolling out a simplified DM interface, new voice message gestures and drafts that save attachments. Small changes individually, but part of rebuilding X Chat as the backbone for money transfers.
Burger King Korea doubled its breakfast locations from 58 to 120 and announced it by dressing stores as a Korean truck-stop diner. Handwritten signs and a yellow inflatable did what media spend usually has to.
The Association of National Advertisers is calling for a shared industry framework for retail media measurement, urging marketers to lean on independent third parties as neutral ad-tech vendors shrink through M&A.
Google's updated Branded Searches documentation moves to a seven-day default conversion window and lists YouTube and Demand Gen as eligible — but not Performance Max. What upper-funnel reporting needs to check.
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