Curated insights from marketing and trend media, updated daily.
An ANA report finds two-thirds of marketers rank influencer marketing measurement as their toughest challenge. How paid amplification, 30/70 splits and single ownership help.
Coca-Cola’s Mr. Pibb relaunch drove 20%+ Q2 volume growth and 4 million new households. The three-part brand relaunch playbook behind Morning Consult’s fastest-growing brand of 2026.
WARC Media finds top consumer goods marketers lifted their ad-to-sales ratio to 12.5% as tech platforms fell to 7.4%. What the ‘two-speed marketplace’ means for brand budgets.
X’s new unified subscription packages combine X Premium with Grok, Bot and Cursor across five tiers, from a free plan to the $200-a-month Ultra. What changes for subscribers and marketers.
Meta’s Muse Wonder and Muse Wonder Full add Active Memory and Active Focus so its AI agent can handle tasks that take days. But a Toronto user’s Marketplace mishap shows the risks of agentic AI.
Pinterest’s new marketing playbook asks brands to inspire offline action instead of endless scrolling. 40% of Gen Z wish social media never existed, and ‘things to do instead of scrolling’ searches are up 365%.
Facebook’s Your Algorithm controls now accept plain-language requests and ask follow-up questions after Interested or Not interested. What these Facebook algorithm controls mean for brand pages.
YouTube’s conversational AI search, Ask YouTube, now reaches all US users on mobile, desktop and TV. With half of US adults using AI chatbots, here is how video marketers should adapt their YouTube SEO.
S-OIL, GS Caltex and HD Hyundai Oilbank are pushing quick-pay fueling apps while SK Energy dropped its app. What 23% monthly activity and a $5 first-use coupon reveal about app loyalty marketing.
Pew cloned thousands of panelists as AI digital twins and found a 12.4-point average error. Five ways synthetic respondents fail — and where marketers can still use them in research.
In a value-obsessed restaurant industry, Applebee’s leans on shared meals, not solo deals. CMO Michelle Chin explains the barbell strategy, BBDO Chicago, creators, the NFL and Date Night Pass.
Gen Alpha already controls $100B+ in spending and sways 42% of household purchases. Five Gen Alpha marketing lessons from Advertising Week New York on AI visibility, creators, IP and co-viewing.
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