Curated insights from marketing and trend media, updated daily.
Google is adding multi-campaign A/B testing, experiments that keep brand and location controls on, and expanded Performance Planner forecasting to AI Max for Search campaigns.
Purpose-driven marketing works when it is structural. Here is how Newman's Own rewrote its packaging, retail media, and creator strategy to reach millennials who never watched Paul Newman.
AI citations follow a sequence. Here is the three-phase compounding process — technical accessibility, fresh owned content, and third-party digital PR — that builds authority in AI search.
Improving Google Ads lead quality is not about more leads. Send CRM outcomes back to Google Ads, define what qualified means, and optimize for lead value in three steps.
Meta AI ads optimization is live. Advertisers can connect campaign data and Google Workspace to get performance analysis, creative diagnosis, and automated reporting conversationally.
Microdrama marketing is becoming the default shape of branded entertainment. Here is why Nuuly cast itself as a supporting player in its own social-first fall campaign.
Google Discover now accepts conversational instructions through the three-dot menu. Users describe the topics they want in their own words, and the feed adjusts and remembers.
Google's new Preferred Source button returns readers to the exact spot they left. Preferred Sources has passed 600,000 unique selections, and those readers click twice as often.
Microsoft Advertising is dropping Max CPC limits from new standalone automated bidding campaigns starting October 1. Existing campaigns and portfolio strategies keep the control.
YouTube connected TV now lets creators convert playlists into episodic shows with seasons, adds Show and Podcast tabs, and brings account locking to the living room.
TikTok owner ByteDance and the MPA reached a memorandum of understanding on guardrails for generative AI models like Seedance and Seedream — a deal seeded by a viral Brad Pitt deepfake.
X disclosed the positive and negative signals driving post reach. Copying a post URL scores about 20 points against 0.5 for a like, while a report costs -234. What brands should take from the numbers.
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