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X Launches Unified Subscriptions Bundling Premium, Grok and Cursor — Five Tiers From Free to $200 Ultra

X Launches Unified Subscriptions Bundling Premium, Grok and Cursor — Five Tiers From Free to $200 Ultra

X has announced unified subscription packages that combine its platform features with its AI services. Each plan includes current X Premium features plus tiered access to AI tools.

What's included in X's unified subscription

"Code with AI in Cursor, get work done with Bot, chat and create with Grok, and benefit from all X Premium features," X said.

  • X Premium: all existing Premium features
  • Grok: conversational and creative AI
  • Bot: an AI agent for getting work done
  • Cursor: the AI coding app

Five price tiers

There are five plans, from a free tier with limited chat and agent requests to the $200-per-month Ultra package with significantly expanded AI access. X says each plan offers more usage per dollar than the plans it replaces.

Background: xAI becomes xSI

xSI is xAI's updated branding, following President Donald Trump's declaration that AI should be called "super intelligence." The combined SpaceX/xAI/X entity, previously SpaceXAI, is now SpaceXSI. SpaceXSI acquired Cursor in August.

Rollout

The packages will roll out region by region, starting in the U.S. Current subscribers can keep their plan or switch, and link their Grok, Cursor and X accounts.

What it means for marketers

Premium becomes an AI tool subscription

Bundling AI makes X's paid tier look less like a verification badge and more like an AI productivity subscription, which could change who pays for X.

More Grok usage inside X

Higher Grok allowances could mean more users researching trends and summarizing reactions with Grok. See X's Grok Bots Can Now Monitor Brand Mentions.

Action items

  1. Recalculate your team's AI subscriptions if you already pay separately for Grok or Cursor.
  2. Check brand account features before switching plans.
  3. Use visibility tools too. Learn how to check withheld posts in X Expands Under the Hood.

Frequently Asked Questions

What does X's unified subscription include?

All X Premium features plus tiered access to AI services including Grok, Bot and Cursor.

How much do X's unified subscription plans cost?

There are five tiers, from a free plan with limited chat and agent requests to Ultra at $200 per month. X says each plan offers more usage per dollar than the plan it replaces.

What happens to existing X Premium subscribers?

They can keep their current plan or switch to the new unified plans and link their Grok, Cursor and X accounts. The rollout starts in the U.S. and expands by region.

Where does your own site stand?

To apply what you just read to your own site, start with a free audit of where things are now.

A strategist replies within 24 hours on business days.

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