X has announced unified subscription packages that combine its platform features with its AI services. Each plan includes current X Premium features plus tiered access to AI tools.
What's included in X's unified subscription
"Code with AI in Cursor, get work done with Bot, chat and create with Grok, and benefit from all X Premium features," X said.
- X Premium: all existing Premium features
- Grok: conversational and creative AI
- Bot: an AI agent for getting work done
- Cursor: the AI coding app
Five price tiers
There are five plans, from a free tier with limited chat and agent requests to the $200-per-month Ultra package with significantly expanded AI access. X says each plan offers more usage per dollar than the plans it replaces.
Background: xAI becomes xSI
xSI is xAI's updated branding, following President Donald Trump's declaration that AI should be called "super intelligence." The combined SpaceX/xAI/X entity, previously SpaceXAI, is now SpaceXSI. SpaceXSI acquired Cursor in August.
Rollout
The packages will roll out region by region, starting in the U.S. Current subscribers can keep their plan or switch, and link their Grok, Cursor and X accounts.
What it means for marketers
Premium becomes an AI tool subscription
Bundling AI makes X's paid tier look less like a verification badge and more like an AI productivity subscription, which could change who pays for X.
More Grok usage inside X
Higher Grok allowances could mean more users researching trends and summarizing reactions with Grok. See X's Grok Bots Can Now Monitor Brand Mentions.
Action items
- Recalculate your team's AI subscriptions if you already pay separately for Grok or Cursor.
- Check brand account features before switching plans.
- Use visibility tools too. Learn how to check withheld posts in X Expands Under the Hood.