Curated insights from marketing and trend media, updated daily.
Blending brand search into your campaigns inflates reported ROAS. Automation always drifts toward the easy conversion, and new-customer budget shrinks. Separate them first.
Research found 83% of ChatGPT carousel products matched Google Shopping’s top 40. What decides AI shopping visibility is your Merchant Center feed, not your PDP.
Amazon's Q2 ad segment grew 26% to $19.8B. Advertisers running across multiple sports more than doubled unduplicated reach, and those viewers spent 12% more.
A ChatGPT ad format in testing replaces the landing page with a business-specific AI agent. Chatbot-native advertising makes the conversation, not the website, the destination.
Google Analytics now flags URLs where aggregate identifiers such as GBRAID and gad_ are missing, catching campaign attribution damage before it distorts your reporting.
Google released a standalone help page for YouTube audio ads. Creative length decides whether the ad is skippable, and campaigns run on Target CPM under brand awareness. Here are the specs.
The formula is simple — daily ordinary wage times unused days. Practice breaks on determining remaining days and the scope of ordinary wage, reshaped by a December 2024 Supreme Court ruling.
What I learned trying to build a channel status board: a dashboard is an observation tool, not a system. A good one has to answer three questions.
The welcome kit is ready but account setup gets missed. The problem is not a missing programme — it is that what, when and who were never assigned.
SEO skills are now the baseline. What gets you picked from 300 applicants is not competence but memorability — and you do not need to become famous.
Reddit has become a much bigger consideration for marketers over the last two years. Reddit Pro is free and Reddit Trends gives AI-generated overviews of discussion trends.
An Incogni study found 55% of respondents post less than they did five years ago, as the weight shifts from posting and updates toward entertainment, algorithms and short-form.
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