Curated insights from marketing and trend media, updated daily.
Samil PwC projects 3.4% annual growth for global E&M. Advertising alone accounts for $1.4 trillion, with ad-supported OTT and retail media named as growth engines.
Kakao added a channel-follower product to its self-serve ad platform for SMEs, charging per follow with advertiser-set bids and category benchmark pricing.
Questions are not random. Across different companies and products, the underlying intent is remarkably consistent. Fill in three boxes instead of memorising a list.
The cost of re-explaining brand tone in every new chat has a name: the Blank Slate Tax. How to turn brand knowledge into a file-based asset instead.
People now watch YouTube the way they watch TV. Here is the working order — trend research, the creator partnerships tool, Shorts, and shopping affiliates.
Anomaly takes US creative AOR duties in a wide-ranging roster shakeup. Improving execution and delivering consistent value messaging drove the review.
When a service-area business hides its address, the map pin can revert to the address the profile was created with. Updating the dashboard does not re-anchor your rankings.
New OAuth refresh tokens will require passkey authentication. Existing tokens keep working, but a newly created passkey may face a seven-day security delay.
A hands-on test of AI Max text customization across ecommerce, B2B and B2C accounts — plus the trick of having Gemini write ads you hate before writing the restrictions.
Ask ChatGPT to describe your business and see what comes back. A new audit layer that evaluates the collective understanding your assets create, not the assets themselves.
With more than 3 billion monthly active users, Instagram is unavoidable. Here is the working order — trend research, influencers, strategy and the metrics that actually matter.
Degree partnered with the MTA to turn West 4th Street into "Sweat Central." A hyperlocal campaign built from the language commuters were already using on Reddit.
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