Curated insights from marketing and trend media, updated daily.
Gartner expects 80% of US ad spend to pass through AI-influenced self-serve platforms by 2028. A practical guide to handling AI ad platform bias without giving up the tools.
PepsiCo handed global media duties to Publicis after decades with Omnicom. How AI and data capability became the deciding variable in global media agency reviews.
Hoka is piping weekly Strava borough standings into New York digital OOH screens. How a real-time data OOH campaign turns audience participation into the creative itself.
YouTube's shopping affiliate program now includes Amazon products, letting creators tag items in videos, Shorts and livestreams. Here's how it works and what the 110% click gap actually tells you.
X refreshed its NFL Gametime display ahead of the season, consolidating live plays, stats and game chat into one surface. Here's what changed, what didn't, and why sports keeps getting the investment.
Changing a work arrangement is a change to employment conditions, not an operational decision. Here are the procedures and documents each arrangement requires, and the three checks teams most often skip.
China's humanoid robot push has a state roadmap, a component ecosystem and mass production behind it. But industrial sites ask a different question — and the answer separates form competition from problem-solving.
Performance communication is decided by which baseline you show. A four-lens read of Korea's car-sharing market reveals how to handle a number that missed target without losing credibility.
X's new chatbot API lets brands build automated response accounts for bookings, order queries and service updates inside X Chat. Here is how it works and the development cost to weigh before adopting it.
Is lean startup methodology obsolete in the AI era? When three months of coding becomes seven minutes, here is what actually expired, what got more expensive, and where the advantage moved for builders and marketers.
Non-alcoholic drinks marketing usually sells subtraction. Beefeater 0.0 sold expansion instead, rebuilding Jamiroquai's 'Virtual Insanity' practically — no CGI, no AI — and set the terms for borrowing an iconic asset.
How Meta's settlement actually changes social media usage and ad reach: the two-hour teen cap, the messaging carve-out, the age-detection gap, and the public demand that TikTok and YouTube follow suit.
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