Curated insights from marketing and trend media, updated daily.
Google's conversational AdSense Help guide now reaches all English Help Center traffic. It covers onboarding and troubleshooting, but Google says answers may be wrong.
KFC created a global chief brand officer post for Taco Bell International CMO Amy Ellis Durini. Why brand strategy, loyalty and new concepts now sit under one leader.
Reddit's AI-powered Max campaigns open to all advertisers, with API support, a Smartly integration and asset groups. Beta results and what to check before testing.
YouTube can now auto-apply branded content labels, adds age and location controls for local ad laws, and is testing affiliate tags sourced from local retailers.
From Oct. 30, YouTube allows personalized alcohol ads where local law permits, alcohol alternatives included. Covered products, excluded countries and the guardrails that stay.
Running SEO and PPC is not a search strategy. Stop bidding on terms you rank first for, hand rising-CPC keywords to SEO, and share the four data sets both teams need.
ChatGPT climbed to ninth among U.S. sites and passed Bing, which lost half its traffic. The bigger problem: GA4 'direct' hit 78% on one site, hiding AI referrals.
Google can throttle your ads without disapproving them. Who gets hit by Limited Ad Serving, how to spot it, what prevents it, and how a seven-month appeal won.
ChatGPT Ads reach Europe, India and MENA with upgraded custom audiences, Conversions API matching and card-level reporting. What to check before moving budget.
Having AI write 500 pitches a week scales deletion, not outreach. The failure and success patterns of digital PR built on earned rather than bought links.
60% use AI for keyword research; only 11% for content gap analysis. That gap is the opportunity. Seven higher-value uses, from autonomous experiments to digital PR angles.
Asked to build keyword-targeted pages, an AI duplicated the homepage. Six months later: zero impressions, zero clicks. The failure pattern in AI SEO automation.
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