Curated insights from marketing and trend media, updated daily.
Staples' Hard Button campaign uses an opposite to the Easy Button to explain enterprise services and turn an old brand asset into a new B2B platform.
Applebee's O-M-Cheese Burger grew from a hit item into a cheese-led platform by linking product theater, value pricing and social content.
Meta Creator Marketing Hub is launching globally with creator discovery, messaging, expanded APIs, AI recommendations and new Partnership Ads workflows.
Wonderful Pistachios' NIL campaign features seven college athletes with sport-specific creative, showing how a snack brand can enter sports culture credibly.
Pinterest visual search ads and AI Restyle place products inside image-led discovery. The update also adds Performance+ controls, testing and app promotion.
Reddit's SMB holiday guide highlights community reviews and purchase validation. Here is how small brands can use those behaviors in seasonal campaigns.
Meta's holiday marketing guides now cover AI, agencies, creative teams, SMBs and advanced advertisers. Here is how to turn them into an execution plan.
TikTok adds voice comments, creator-only comment polls and nine-photo carousels. Rollout timing, eligibility, and how brand accounts can use polls and photo replies.
WhatsApp users in India can now pay bills across 30 categories and 22,722 billers inside the app. Why Meta is chasing the WeChat model in an 800-million-user market.
Three numbers defining 2026 back-to-school marketing: $737 vs. $381 per child by tech use, 46% of parents comparing prices with AI, 80% of teens swayed by parents.
Rankings no longer defend an SEO budget. With two-thirds of U.S. searches ending without a click, split it into a maintenance floor, growth and experiments, plus scenarios.
USA TODAY rebuilt its audience team as three desks and cut jobs, citing search pressure. What publishers and content marketing teams should take from the memos.
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