Curated insights from marketing and trend media, updated daily.
Form fills don't tell ad platforms what makes a lead valuable. How to treat lead quality and volume as separate objectives and feed deeper-funnel signals back.
Following a European Commission investigation, Google will exempt EEA search results from site reputation abuse manual actions — spam policy now varies by searcher region.
Google is removing digital content label and sensitive category exclusions from the DV360 API and requiring business identity for YouTube responsive ads.
Greg Finn reflects on the road from exact match close variants to AI Mode: what automation took away, what it left, and why authenticity now matters more.
Google's new YouTube creative guidance puts numbers on ad elements: 12% for human voice, 3% for text overlays, 4% for early branding.
For some queries, AI Overviews now expand fully without a 'Show more' click. What that does to clicks and how to respond.
Meta rolled out one-tap sign-on for Android and Web plus a native app switch on iOS. Why shaving login steps shows up in conversion numbers.
A post recognition screen surfaced in Threads' backend code, awarding virtual gems for high-engagement posts. How it differs from X's version.
Pinterest set the date for its annual marketing showcase. What to expect from a platform now at 640 million monthly actives, up 11% year over year.
X is giving free API credits so users try Grok Bot for account performance and trend insights. Where marketers can actually use it, and where to be careful.
Meta's EU filing shows Instagram pulling ahead of Facebook while moderation staff fell from 7,700 to 5,900. What to change in European media planning.
AI literacy is the ability to separate what AI can support from what humans must judge and own. The three components, practical application, and corporate training examples.
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