Pinterest visual search ads are moving paid products directly into image-led discovery. At Pinterest Presents, the company announced ads in search results and Pin close-ups, an AI home-decor Restyle feature, Performance+ updates and an app-promotion option.
The placement recommends paid products in the context of the image a user is exploring, rather than relying only on text queries. Pinterest says it handles more than 80 billion searches a month and that the large majority are visual. The new format will enter beta in selected markets over the coming weeks.
Performance+ is also gaining Priority Products, which gives advertisers more control over what the system highlights, plus self-serve A/B testing. A separate app-promotion option will optimize toward installs. The package expands automation while returning some merchandising and measurement control to advertisers.
Restyle will let users reimagine a room with multiple styles and products, first in the U.S. and Canada. Instead of viewing an item alone, shoppers can compare how it might work in their own space. The announcements deliver the specifics anticipated in Pinterest Presents Lands Sept. 17 — Ad Updates From a 640-Million-User Platform.
Relevant visual matching depends on consistent product imagery and reliable category, color and style data. Before scaling spend into a new placement, brands should audit catalog quality and performance by image. Both visual search ads and Restyle are designed to shorten the distance between finding a look and imagining a purchase.
They will appear within visual search responses in Pinterest search results and Pin close-up views.
It generates multiple room concepts using different styles and products so shoppers can compare ideas before buying.
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