Meta Creator Marketing Hub is launching globally as a workspace for finding creators, contacting them and turning their content into paid media. More discovery filters, content recommendations, ad-readiness editing and in-hub partnership messaging will roll out through the remainder of 2026.
Facebook creators will join Instagram creators in the Creator Marketplace API, giving advertisers one integration for discovery across both platforms. The expanded Content Discovery API will also recommend high-performing organic creator content.
Meta's AI business assistant will support conversational creator search and help advertisers understand recommendations. Partnership Ads will work through the Meta Ads MCP connector, allowing advertisers and agencies to create and manage them from an AI agent environment they choose. Instagram Live video ads become generally available on September 29, making creator live content eligible for Partnership Ads.
Unified discovery and AI recommendations can reduce search time, but they do not resolve brand fit, contracts or content rights automatically. As Dr. Squatch Spent $1M on Prizes Instead of Ads — Buying Participation With IShowSpeed shows, the participation model needs to be designed before distribution mechanics take over.
Assign ownership for discovery, negotiation, approval, paid amplification and evaluation. Strong organic performance does not guarantee strong paid conversion. Use recommendations to build a candidate pool, then validate brand safety, usage rights and incremental impact through a separate review process.
They can discover and contact creators, prepare content for ads, receive recommendations and manage Partnership Ads in a more connected workflow.
Yes. Facebook creators will join Instagram creators in the Creator Marketplace API.
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Reddit Ads Manager is adding a campaign planner that forecasts reach and cost, a 0–100% optimization score and automatic budget shifting. Advertisers scoring 80%+ saw 19.6% lower blended CPA.
Snap hired Robert Downey Jr. as Chief Customer Experience Officer for Specs. His first project: original episodes showing the $2,195 AR glasses at work, golf, TV and art, plus an NBA opener spot.
YouTube creators can now tag AliExpress products through the YouTube Shopping affiliate program. After launching in South Korea in March, the partnership expands to the U.S., Brazil, the U.K. and Germany.