Curated insights from marketing and trend media, updated daily.
A hidden code in Nvidia’s Hugging Face price and OpenAI’s 1979 MIT clip for GPT-6 Astra show why corporate storytelling matters as AI technology converges.
Columbia’s edgy ‘Engineered for Whatever’ work won a Cannes Grand Prix. Head of marketing Matt Sutton on humor’s tightrope, attention planning and creators.
Jersey Mike’s grew digital marketing from under 1% to over 20% of spend. Inside ‘Game Day Mike’s Way,’ its NFL campaign, and its first-party data push.
Instagram’s new ‘Add to grid’ option lets tagged users show posts on their own profile. What tagged posts on the grid mean for brand collaborations and UGC.
Mark Zuckerberg says Threads is already bigger than X or soon will be. The user numbers behind the claim, and why audience fit matters more than raw size.
ChatGPT may lose the long platform war to Gemini, but ChatGPT Ads offer cheap inventory and thin competition now. Test them — while keeping Google and Meta core.
Recommendation engines and video now build preferences before anyone searches, so search increasingly confirms decisions. How brands can influence discovery.
TIME now serves FAQ-style ads on pages only AI crawlers receive. How AI crawler ads work, why they echo radio payola, and what brands should do instead.
Four teams named four different core customers, all based on gut feel. A step-by-step way to define your core customer from repeat behavior and map your beachhead.
Mobidays mapped 170+ Korean AI companies and institutions into four roles. Most crowd into applications, while operations and governance become the next fight.
Gartner’s Julie Reeves argues many creative failures are personality failures, not positioning failures. As AI scales content, brand personality becomes governance.
Lowe’s promoted CMO Jen Wilson to EVP and added Lowes.com and Marketplace to her remit. How retail media, loyalty and commerce are reshaping the modern CMO.
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