Curated insights from marketing and trend media, updated daily.
AI made words cheap, moving content’s value to ideas, expertise and judgment. Why the AI content backlash misses the point, and where writers and marketers should go.
Consumers now talk about brands in video, but most social listening only reads captions. What multimodal social listening finds, with LG Electronics’ case.
After two failed startups, Thibault Louis-Lucas runs seven AI products earning $1M a month with no employees. His approach to fast product validation, step by step.
The 21-tooth crown cap and Korea’s split-ring soju cap hide decades of trial and error. What invisible UX in everyday packaging teaches brands about design.
IHOP revived its most-requested social menu item after six years with a Katseye ‘Pinky Up’ campaign. How social listening shaped both the menu and the creative.
Carter’s refreshed its 161-year-old brand with a new logo, a creator program and ‘Watch Them Glow,’ built on self-expression to reach Gen Z and millennial parents.
YouTube’s Trends and Culture report found 63% watch what everyone they know watches more than five years ago, and creators rival Hollywood in fame. Key takeaways.
Pinterest’s expanded Nvidia partnership lets its Assistant use 25x more visual context and cuts latency 7.3x. What faster AI visual search means for brands.
AI Overviews changed the results page, but bid rules didn’t. Sort queries into Fight, Influence and Generate demand buckets and reallocate paid search budget.
Daily briefings, Analytics connections, hreflang sitemaps, localization and WordPress plugin swaps: five ways an SEO lead uses Claude to cut repetitive work.
Questions people ask generative AI carry buying triggers and constraints. How to find category entry points for GEO by combining search data with social data.
57% of workers have hidden their AI use. Using four sources of meaningful work — self, others, context and purpose — here’s how AI adoption reshapes company culture.
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