Curated insights from marketing and trend media, updated daily.
Olive Young's RMN targets ₩600B in mediated orders for 2026. Behind the numbers sit a zero-sum structure, the attribution-incrementality gap, and three questions brands should ask first.
Andrew Rebhun joins Panera Bread as CMO on August 17, overseeing brand, digital, loyalty and media as the chain continues its RISE transformation strategy.
In AI search, brand mentions correlate with AI Overview visibility at 0.664 versus 0.218 for backlinks. How link building, linkable assets, and digital PR reinforce each other.
Naver reduced fixed ad slots in mobile search shopping results, expanding organic listings based on user response and relevance after four rounds of testing.
The Korea Fair Trade Commission is examining fee and advertising cost structures, contract practices, and data policies across delivery, open market, and lodging platforms.
Korea's MAD STARS festival returns August 26–28 in Busan with roughly 40 conference sessions, keynotes from Mastercard's Raja Rajamannar and AKQA's Tara McKenty.
Google's new reportData.query endpoint returns CM360 performance data synchronously as JSON, skipping report creation, polling, and file downloads for dashboards and ad-hoc analysis.
Meta previewed WhatsApp Scam Alert, an opt-in on-device ML model that flags likely scam messages from non-contacts without sending message content to Meta.
Payment processors refused to replace percentage fees with a monthly subscription. Stax did it anyway and crossed $1B in eight years. Why cannibalization fear is a startup's best opening.
A Scrunch study of millions of searches and AI chats found AI referrers on just 1.1% of post-chat publisher visits, with three quarters arriving direct. What that means for measurement.
A federal judge set a March 2027 trial date for the $110B Paramount–Warner Bros. Discovery deal. How advertisers should structure media partnerships while the outcome stays open.
Korea's Karrot partnered with Toss Place to connect business profiles with merchant data, route in-app bookings into the POS, and enable Karrot Pay at Toss Front terminals.
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