Curated insights from marketing and trend media, updated daily.
Reddit lead gen ads now support AI-powered Max campaigns, plus a test of in-market audiences that cut CPA by nearly 7% in early trials. What B2B marketers should know.
Ferrero is investing over $50 million ahead of Super Bowl LXI, including Nutella’s first Super Bowl ad. Why sports marketing is central to its U.S. growth after Kinder Bueno’s 140% sales lift.
Growth mandates have boosted CMO influence in the boardroom, yet Lippincott and Bloomberg Media research warns it can erode external brand trust. Here is what Advertising Week leaders suggested.
Instagram’s new Threads sharing sticker lets you add liked or saved Threads posts to Stories. Here is how it works and how brands can use it to cross-promote Threads.
X’s updated video composer adds editable captions plus Grok AI to correct and translate them. Here is what changed and how brands can use the new X video editor.
Plan your 2027 marketing conference calendar. Dates, locations and highlights for CES, SXSW, Cannes Lions, DMEXCO, ANA events and more, plus how to pick the right one.
Instagram is testing an option to open the app straight to Reels. With over half of app time spent on Reels, here is how brand accounts should rebalance their content mix.
Google’s holiday travel trends reveal top destinations and the cheapest times to book flights. Here is how marketers can time holiday travel promotions around the data.
S-OIL’s 50th anniversary corporate ad turns its mascot into a giant holding the future of industry. See how the refiner translates a petrochemical pivot into a brand image.
Yeogi Eottae has kept one jingle for six years as a deliberate brand asset strategy. See how it decides what to keep, measures fatigue and runs an unbranded YouTube channel.
As AI digitizes daily life, experiential marketing matters more. Learn VaynerX’s ‘relevance barbell’ and how Target and JPMorgan Chase turn events into social content.
Long-term creator deals are moving creators from add-on to campaign core. See how Chili’s, Disney and Alaska Airlines gain cost efficiencies and stronger results.
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