
YouTube's Sports Creator Report: A New Stage for Brand Partnerships
YouTube's Creator Pulse report shows 66% of Gen Z sports fans turn to YouTube around live games — reshaping sports creator marketing.
The latest marketing news and practitioner insights in Social Media Marketing, updated daily.

YouTube's Creator Pulse report shows 66% of Gen Z sports fans turn to YouTube around live games — reshaping sports creator marketing.

YouTube shares its practical Shorts tips — trend-spotting, interactive stickers, and community engagement — for a format now at 90B daily views.

AI content is flooding social media — 41% of LinkedIn posts show AI traces. Here's what the trust crisis means for marketers.

The TikTok NBA partnership brings exclusive in-app content as basketball interest on the platform surges 30% since early 2026.

TikTok and WARC surveyed 400 marketers and found AI creative marketing succeeds through cultural relevance, not content volume.
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