The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
WhatsApp now supports multiple passkeys per account, alphanumeric two-step verification passwords, and caller context to screen scams. Why WhatsApp security upgrades matter to brands running commerce and CS on the app.
Instagram's First Draft auto-assembles a Reel from your existing clips, picking the best parts and cutting the pauses. With Reels at ~50% of time on IG, here's how brands should fold it into their workflow.
YouTube is expanding prompt-built custom feeds to eight per user and replacing Home topic chips with them. What YouTube custom feeds change in the reach formula for creators and brands.
Meta is testing Reply to Keywords, which auto-sends a DM to anyone commenting a chosen keyword on an Instagram ad. How the comment-to-DM lead flow works, and what to design before switching it on.
TikTok expanded Out of Phone with six new DOOH partners across the UK, France, Belgium, Spain, and Italy — and brands can now run UGC on those screens. What the second life of in-app creative means for campaigns.
We opened X’s algorithm repository and read it: how 3,000 candidates become 35 posts, the 48-hour cutoff, the +15 mutual-follow boost, and why the “forty times a like” reading of the weights is wrong.
New Zealand's Online Safety Bill would require Instagram, TikTok, Snapchat, and Facebook to verify users are over 16. Australia went first, and its six-month review found almost no measurable effect.
TikTok now lets users decide what happens to their account after they die: nominate a caretaker or have the profile deleted. An Oxford study projected Facebook could host 4.9 billion deceased profiles by 2100.
Threads is testing synced podcast transcripts embedded in-stream, letting people follow along without audio. It arrives as 58% of Americans listen to podcasts and video podcasts overtake audio-only.
University of Minnesota researchers studied focus groups of 15- and 16-year-olds and found TikTok food content triggered immediate desire to eat. Influencer-made clips had a bigger effect than ads.
TikTok started a Substack newsletter, The Creator Cut, written by creators about making TikTok Live work. The GMV gap between TikTok and Douyin explains what the platform is really trying to build.
Meta filed a patent in February for a hardware cut-off switch on its AI glasses, disconnecting recording and AI entirely. With venues from UK pubs to DEF CON banning the devices, one problem remains unsolved.
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