The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
X is giving free API credits so users try Grok Bot for account performance and trend insights. Where marketers can actually use it, and where to be careful.
Meta's EU filing shows Instagram pulling ahead of Facebook while moderation staff fell from 7,700 to 5,900. What to change in European media planning.
Instagram is revising its AI account labels and limiting reach for unlabeled AI-person profiles. How backlash against AI content is walking platform policy back.
Snapchat expanded Unified Attribution to AppsFlyer and Adjust users and all advertisers globally. What app marketers actually gain from the merge.
Australia is exploring forcing platforms to offer an algorithm opt-out. The research on why algorithm regulation could matter more than banning teens outright.
TikTok added 9 million EU users in six months. Over the same period human moderators dropped 41% from 2024 and 94.1% of removals were automated.
Reddit opened a 15-second engaged video views goal in beta with split testing against the 6-second goal. How to decide which creative belongs on which.
Google added Nano Banana-powered Pics and an agentic video understanding tool to AI Pro. What changes for marketing asset production and video analysis.
HBO put 12 AR Lenses and offline fan events on Snapchat for its new Harry Potter series. A look at IP promotion timed four months ahead of the premiere.
X keeps losing EU users and its H1 ad revenue fell 18.4% year over year. Why the platform persists anyway, viewed through its role as a data supply for xAI.
LinkedIn's EU disclosure puts active users at about 30% of members, while enforcement against inauthentic activity rose 46%. How to read LinkedIn active user numbers.
Pinterest published a teen usage report leaning hard on offline engagement. Why a platform funded by advertising is bragging about lower time spent.
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