The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Reddit has become a much bigger consideration for marketers over the last two years. Reddit Pro is free and Reddit Trends gives AI-generated overviews of discussion trends.
An Incogni study found 55% of respondents post less than they did five years ago, as the weight shifts from posting and updates toward entertainment, algorithms and short-form.
Sprout Social found 93% of professionals consider social intelligence important for growth, but only 36% use it regularly for decisions outside marketing.
As holiday promotion planning starts, shifting social usage trends make it worth reassessing traditional approaches. How to build an organic TikTok foundation.
X is deploying Grok AI to detect engagement bait and repost fraud, reshaping creator payouts around original content instead of artificial engagement.
TikTok Shop product innovation is compressing food and beverage launch cycles, as PepsiCo, Mars, and Hershey turn viral trends into shelf-ready products.
YouTube Studio's redesign puts AI-driven insights first, while new monetization guidance flags repetitive AI content and AI personas in sensitive topics.
A Meta outage knocked out Facebook, Instagram, and Messenger simultaneously, with PC access hit hardest — a reminder to plan for platform risk.
Social media leads product discovery worldwide, but ESW's 23,000-consumer study finds trust breaks down at checkout, hurting conversion.
Pinterest's new best-practice guide shows how accurate pricing, complete product data, and search-intent titles drive discoverability and ROAS.
Coffee Mate's social-first summer campaign uses a 'situationship' concept and reality star Carl Radke to turn a limited-edition creamer into a shareable story.
Reddit's VP of community says brands win by joining conversations, not broadcasting ads. Here's what authentic community marketing on Reddit requires.
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