The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
LinkedIn's Head of Ads says events only pay off when treated as part of a bigger motion: retarget attendees, clip the content, and budget for promotion from the start.
Revenue rose 19% to $1.6B and subscriptions grew 85%, yet fewer than 3% of monthly users pay. Growth keeps coming from markets where Snap earns least.
Polls gain time limits, hidden voter names and a 15-minute edit window, while @all notifies everyone — restricted to admins in groups above 32 members.
Posts about fixing and concealing fell 32% while language about embracing and emphasizing rose 220%. What Reddit's beauty communities reward, and the verbs brands should change.
Snapchat's official MCP server connects Snap Ads API to third-party AI agents. Read-only at launch, with per-agent admin authorization and write access promised later.
Pinterest added 9 million users in Q2 while losing 2 million in Europe and flatlining in North America. Revenue still rose 18% to $1.18B on AI-driven relevance.
Meta now accepts USDC from any supporting wallet, converted by third-party partners. It issues nothing itself — but the social-app push into payments hasn't gone away.
Reddit widens its AI-powered Rules Hub beyond 700 test communities and restricts logged-out access to block scrapers — squeezing data protection and referral growth at the same time.
Pinterest, YouTube, TikTok, Reddit, X, Snapchat, LinkedIn and Instagram have each restricted AI-generated content. What platforms got wrong, and what brands should do about it.
Instagram published a five-step editing workflow drawn from creator consultants: build around the hook, cut to the beat, and read skip rate, 4-second drop-off and save-to-share ratios.
Snapchat and Omnicom surveyed 6,000 users aged 13–28 across six countries to codify what younger audiences find funny. The first platform attempt to structure comedy writing — and its limits.
Nikita Bier is leaving X after a year of record-growth claims that its own EU DSA filing contradicts. What advertisers should verify before trusting platform metrics.
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