The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Meta now supports custom audiences that can only exclude. Here's how to use Meta ad exclusion audiences for opt-outs, regulated targets and accidental inclusion.
Reddit published new insights for travel marketers: holiday research begins in August, and 90% of Reddit users research travel brands on the platform before booking.
Zuckerberg wants a personal AI agent for everyone, but Meta trust in AI is the binding constraint. From Cambridge Analytica to Diem, here's the record that shapes it.
Snapchat now lets pharma advertisers attach product disclosure links to ads, with up to three disclaimer CTAs alongside a primary CTA for compliant campaign setups.
From February 1, 2027, new channels need 8,000 watch hours or 20 million Shorts views to join the YouTube Partner Program. Existing members keep their status, and Shorts revenue paths expand.
X is rebranding its revenue share as Original Creator Rewards to penalize aggregators and reposters. Here is what counts as original, what does not, and the unresolved question of AI content.
Creators can now rehearse vertical livestreams privately and get data-driven feedback on Shorts before publishing. Instagram shipped live practice mode in 2021 — here is what is actually new.
Meta One subscribers get audience-growth tools including auto-invites, three location listings, and expanded Messenger AI. Here is where subscription revenue actually sits in Meta's business.
LinkedIn is ranking post comments by personal relevance after reporting an 18% year-over-year rise in time spent in comments. An analysis finding 30% of comments are fully AI-generated complicates the story.
Meta is testing speed curves, one-tap color correction, project folders, and Android adjustment layers in the Edits beta tab. The build-with-creators structure is the real story.
Snapchat's own guidance says its vertical, visual-first format is 'not suited for complex corporate targeting,' aiming instead at Gen Z-focused small businesses with a $75 credit.
Festive activity spikes as early as September, Performance+ showed a 28% ROAS lift in testing, and 55% of weekly users keep buying between Christmas and New Year.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.