The latest marketing news and practitioner insights in Digital Advertising, updated daily.
Holiday ads fight for the same attention. Checkout media reaches shoppers while they're buying, scales with transactions and lets you shift budget mid-season based on incrementality.
Meta has retired its separate access verification review for apps that use clients' business data, relying on Business Verification and App Review instead. Here's what agencies should check.
Walmart-owned Vizio is adding 40+ creator-led channels, a Geico-sponsored film and new premium deals to WatchFree+, tying creator content and retail data to CTV advertising.
A Korean GEO agency ran ChatGPT ads for B2B buyers. CTRs ranged from 0.53% to 1.01%, prompt-style context hints won on exploration, and broken UTMs nearly hid the results.
Gaming advertising still lags its massive audience. Five takeaways from IAB PlayFronts on mobile gaming, rewarded ads, cross-title planning, measurement and hidden budgets.
McDonald’s is piloting a commerce media network across 450 US restaurants, aiming for a billion-dollar business, while shifting to fewer, bigger, IP-led campaigns built on fandom.
Retail media co-op ads connect retailer purchase data with publisher inventory so brands can track the funnel from impression to purchase — no owned store needed. Lessons from CLIO’s campaigns.
Google’s Demand Gen ads add one-click image ads on YouTube Shorts and Gmail, AI product Q&A on YouTube and promoted locations in Google Maps. Gmail lifted conversions 40% at the same ROI.
Meta will block new political and social issue ads in the U.S. from Oct. 27 to Nov. 3 ahead of the midterms. Authorization is due Oct. 13 and submissions by Oct. 20. What advertisers can and can’t change.
LinkedIn’s new B2B marketing campaign checklist argues lead capture misses most of the buying decision now that buyers use AI to shortlist vendors. The principles, the tools and what to change in your reporting.
Polymarket’s ‘Polymarket HQ’ puts LeBron James, Spike Lee, Derek Jeter and more in a fictional office tower. Here’s how the celebrity ad campaign was built as an expandable world, and what marketers can borrow.
Revlon paired Amazon Interactive Video Ads with Dynamic TV Creative and saw a 9.8x higher CTR, 2x branded search and 2.6x ROAS versus benchmarks. Here is how to run CTV full-funnel.
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