Meta has removed its access verification requirement for developers, according to the Meta Developer Blog. Apps that access business data owned by clients no longer need a separate review before going live.
"If you build apps that access Meta business data owned by your clients, you no longer submit business details for a separate access review, and you no longer wait on its outcome before going live," Meta said.
Introduced in 2022, access verification checked whether a business seeking another business's data had a legitimate use case. Some API endpoints rejected calls from apps whose owning business had not been verified as a Tech Provider.
Meta says Business Verification and App Review have matured and now use more sophisticated signals, making the extra step unnecessary.
After the 2018 Cambridge Analytica scandal, Meta spent years closing data access loopholes. In 2020, the BBC reported that Meta had mistakenly allowed 5,000 developers to access Facebook profile information. Access verification was part of that tightening. Removing it now, as Meta pushes business adoption of its AI tools, could signal looser data access parameters, Social Media Today noted.
For more on Meta's data practices in AI, read What personal data does Meta's Muse AI collect. For Meta's latest business AI tools, see Meta's new AI ad tools at Advertising Week.
A 2022 process that checked whether apps accessing another business's Meta data had a legitimate use. Some API calls were rejected if the owning business wasn't verified as a Tech Provider.
Business Verification and App Review. The separate access review submission and wait are gone.
Regularly audit connected apps and permissions in client Business Managers, and confirm new tools are business-verified and request only necessary permissions.
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