The latest marketing news and practitioner insights in Digital Advertising, updated daily.
ChatGPT Ads shipped oCPC conversion optimisation, average daily budgets, geographic exclusions and AppsFlyer/Adjust integrations — closing the gap with mature ad platforms.
A 24-hour AI chatbot now answers advertiser questions without waiting for an agent, expanding to all advertisers on 29 July. But policy updates may lag its answers.
Korea's food and drug regulator flagged 26 online weight-loss food advertisers. Some 600,000 units worth KRW 11.5 billion, with markups reaching 27.5x cost.
Naver will pause ADVoost Shopping and catalogue sales campaigns for two hours on 27, 28 and 30 July. Ads keep serving, but product data and creative edits are frozen.
Korea's privacy regulator fined TikTok KRW 10.3 billion. Some 71,000 companies deployed the tracking tool, collecting behavioural data on 9.45 million users. Here is the advertiser checklist.
Online ad fraud from illegal lenders jumped 48% in a year, using AI video and social platforms to impersonate government programs — a warning for advertisers.
Match rate decides how many of your uploaded customers a platform can actually target. Most brands sit at 40–60% and never notice.
In Korea's $4.5B live commerce market, an early traffic strategy — not content or hosts — decides performance. Lessons from 100+ campaigns.
X is beta-testing Grok AI ad automation guidance in Ads Manager, moving toward Musk's vision of fully automated advertising.
Cute content gets pet owners in the door, but data and tracking keep them. Here are 3 strategies to prove LTV and lock in loyal pet-brand customers.
Skechers has moved its global media business across 31 markets to Horizon Global, betting on AI-driven omnichannel data as international sales near two-thirds of revenue.
Google confirms Local Inventory Ads become default in all Shopping campaigns on August 31, 2026 — advertisers can no longer turn the feature off via API.
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