The latest marketing news and practitioner insights in Brand, updated daily.
Kraft Heinz is pushing marketing to at least 6% of net sales while consolidating media partners into deals with the NFL and Disney. What justifies raising spend while sales still decline.
The real barrier in kiosk UX is not font size — it is fear of making a mistake. Four design rules that stop screens from testing users, from first-screen restraint to conversational microcopy.
Foot Locker's new brand platform mines its archive instead of reinventing itself, backed by a 36-episode documentary series. A case study in fixing meaning, not awareness.
As AI compresses search and comparison, brand competitiveness shifts to the time customers willingly give you. Two Korean brands show how to design for it — and why a Not To-do List matters.
Burger King's old-school flyers, BYC's CRT-television packaging, Bacchus at 63. Retro has become a cost strategy: lower R&D spend and lower failure risk than launching something new.
Goldfish reworked 'The Snack That Smiles Back' around real cheese, no artificial flavors or colors, and baked-not-fried — aimed at parents worried about ultra-processed food.
Express launched a fall campaign with Tinashe and NFL player Tee Higgins, built around a music video format that extends from streaming to stores.
Domino's gives $5 off to customers who use its relaunched ordering system, with no feedback required. The campaign buys adoption of a redesigned digital experience.
A limited-edition Milk Bar collaboration runs for three days. Fans turning 90 in July or August can win a Wienermobile visit.
The second fragrance campaign uses the nymph as a metaphor for self-revelation, choosing still, painterly compositions over the category’s usual energy.
A claw-machine AMA during WNBA All-Star Weekend drew 61,000 views in 72 hours. How a brand adapted a Reddit format to lower its risk.
The role: find heated internet moments like sports debates and leave witty comments and coupons. A campaign connecting online irritability to a decades-old brand platform.
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