The latest marketing news and practitioner insights in Brand, updated daily.
Bonobos’ fall campaign is a social-first sitcom starring Jack Quaid. How ‘The Weekday Warrior Show’ uses episodic brand content to sell products and a ‘wry smile’ tone.
Chasing novelty first in a campaign proposal can cost a brand its identity. How to split what to keep, translate and test, and four questions to screen campaign ideas.
Johnsonville’s ‘Sausage for Dinner’ parodies political ads in cities flooded with midterm spending. How this election season marketing stunt uses affordability and AI.
Mars-owned Cheez-It turned college football couch debates into a campaign device. How its set, characters and media placement built a sports marketing campaign.
Cadbury teamed with Luar and Nylon on a Swarovski-studded chocolate clutch to launch ‘There’s Magic in More,’ its largest U.S. campaign. How the Cadbury campaign works.
IHOP revived its most-requested social menu item after six years with a Katseye ‘Pinky Up’ campaign. How social listening shaped both the menu and the creative.
Carter’s refreshed its 161-year-old brand with a new logo, a creator program and ‘Watch Them Glow,’ built on self-expression to reach Gen Z and millennial parents.
A hidden code in Nvidia’s Hugging Face price and OpenAI’s 1979 MIT clip for GPT-6 Astra show why corporate storytelling matters as AI technology converges.
Columbia’s edgy ‘Engineered for Whatever’ work won a Cannes Grand Prix. Head of marketing Matt Sutton on humor’s tightrope, attention planning and creators.
Jersey Mike’s grew digital marketing from under 1% to over 20% of spend. Inside ‘Game Day Mike’s Way,’ its NFL campaign, and its first-party data push.
Gartner’s Julie Reeves argues many creative failures are personality failures, not positioning failures. As AI scales content, brand personality becomes governance.
Old Navy’s first campaign from a multiyear MrBeast deal drove a 22%+ jump in kids’ online traffic. What the creator-first shift means for a brand in a slump.
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