The latest marketing news and practitioner insights in AI SEO, updated daily.
llms.txt and schema are not the answer. What AI search exposed is not a new problem but the site architecture, duplicate content, and rendering work you have been postponing.
A Scrunch study of millions of searches and AI chats found AI referrers on just 1.1% of post-chat publisher visits, with three quarters arriving direct. What that means for measurement.
AI Overviews shape which vendors a B2B buyer investigates before any click happens. Here is how to measure influence on consideration, not just rankings and sessions.
AEO and GEO budgets are growing fast, and so are unverifiable sales pitches. Here is how to vet an AI visibility vendor and what to measure instead of rankings.
Microsoft Clarity now reports AI scrape activity against referral traffic in a single metric. How to use the AI bot crawling ratio to decide what to allow — and how to read it correctly.
AI search shapes buying decisions before the site visit. Measure AI access, visibility, referral traffic, dark-funnel demand and revenue as five layers instead of chasing one attribution number.
Nearly 300 French newspapers took Google AI Overviews to the country's competition authority, arguing the feature cuts referral traffic and breaches a 2022 news compensation deal.
High-DR backlinks, paid mentions, and link exchanges do not translate into AI recommendations. Here is why the link building model collapsed and four ways to build authority that actually counts.
New Semrush-based analysis across 1,094 categories: brands get cited far outside their expertise but named only where they own the topic. What topical authority actually buys in AI search.
89% of AI citations come straight from earned media, and engines overlap on just 11% of sources. Five steps for CMOs to close the gap between AI visibility and validation.
Naver's expanding AI Briefing summaries are draining blog traffic, with AdPost earnings down nearly 40%. Why citation-without-compensation degrades the content that AI depends on.
AI visibility now depends on which model you want to appear in. YouTube is 4.3x likelier in AI Overviews; ChatGPT cites Reddit 2.4% of the time. Here is how to split the bet.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.