Discord, the gaming-focused chat platform, has launched Video Quests, a mobile-first rewarded video ad product, alongside a new Discord Ads Manager for creating and managing campaigns. It's a clear push to win mobile advertisers on a platform long associated with PC.
Video Quests build on Quests, Discord's rewarded format designed to increase ad-viewing time.
Ads Manager lets advertisers create campaigns, adjust budgets and monitor performance through first- and third-party metrics.
"Discord Ads Manager puts more control directly in advertisers' hands, while Video Quests give performance marketers a format that turns attention into action through an experience that feels native to Discord," said Nabib El-Rahman, vice president of product, business at Discord.
Two-thirds of Americans play video games, yet ad spending hasn't caught up. Discord isn't a game, but it owns the social layer around gaming. Walmart, for example, launched a Minecraft server called Skyward in 2025 ahead of "A Minecraft Movie," with exclusive merchandise sold on its Discord server.
For the broader picture, read Two-Thirds of Americans Game, but Gaming Gets 2.4% of Ad Spend.
A mobile-first rewarded video ad format. Users earn Orbs, Discord's virtual reward, after roughly 15 seconds of viewing.
Not yet. It's available to select advertisers now, with self-serve access planned for 2027. It uses an auction model.
A 97% median ad completion rate, according to internal Discord data.
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