BrandingMarketing Dive
How Liberty Mutual Turned a Viral Meme Into Its New Brand Mascot
Liberty Mutual's viral meme marketing revived a 2019 ad mispronunciation as 'Liberty Biberty,' an official mascot rivaling Geico and Aflac.
Blog
Marketing Trends & Insights (Page 50)
Curated insights from marketing and trend media, updated daily.
SEOSearch Engine Land
ChatGPT Topic Ownership Is Rare — and SEO Metrics Don't Explain Why
Semrush found clear ChatGPT topic ownership in just 15.2% of 1,094 categories, and traditional SEO metrics barely predicted who wins.
Digital Advertising아이보스
AI Rewrites the Rules: Korea's Digital Advertising Outlook for Late 2026
AI digital advertising is set to reshape ad inventory, operations, and buying in Korea through late 2026, according to KT Nasmedia's H1 report.
MarTechSearch Engine Land
Your DAM Solved Storage. Content Activation Is the Next Battle
Digital asset management solved the storage problem, not the activation problem. With content demand up 5x, here are the 5 shifts DAM platforms must make.
MarketingMarketing Dive
From Yamal to the Mall: Inside American Eagle's Back-to-School Marketing Playbook
American Eagle turned Lamine Yamal's World Cup win into an instant back-to-school marketing moment. See the 10-week campaign and the data behind its mall focus.
Google AdsSearch Engine Land
Target ROAS and CPA: A 4-Step Formula-Based Health Check
Is your target ROAS just inherited, not validated? This 4-step health check uses break-even math and bid simulator data to set targets on purpose.
Content MarketingSearch Engine Land
The Data-Backed Case for Content Pruning: Why Publishing Less Can Boost SEO
Publishing more doesn't guarantee better rankings. QuickBooks deleted 2,000+ posts and traffic rose 20%. Here's what content pruning data reveals about crawl budget.
SEOSearch Engine Land
Topical Authority Still Decides Who Wins in AI Search
Only 15.2% of ChatGPT categories have a clear brand owner. Semrush data reveals what drives category ownership in AI search — and how to compete for it.
MarketingMarketing Dive
Hanes' Risqué Rebrand: How a 125-Year-Old Basics Brand Got Bold
Hanes' new 'Get Comfortable' campaign turns embarrassing moments into brand confidence. Here's the creative, agency, and rebrand story behind the shift.
Local SEOSearch Engine Land
Local SEO Isn't About More Pages — It's About Topical Authority
Local SEO rewards topical authority over page count. See how consolidating 19 pages into fewer ones won 232 new ranking queries, and what the QDP framework recommends.
Google AdsSearch Engine Land
Google Ads Rolls Out Video Campaign Groups Worldwide
Google Ads' new video campaign groups let advertisers manage reach and frequency across multiple YouTube campaigns at once, backed by a 19% ROI lift at 2.7 weekly impressions.
Business모비인사이드
How to Manage Different Types of Project Sponsors
Collaborative, strategic, interfering, or absent — each project sponsor type demands a different PM strategy. Here's how to adapt and avoid late-stage conflict.
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