LinkedIn has announced a wide set of updates to help creators earn from their content. LinkedIn creator monetization isn’t just a creator story, though — for B2B advertisers, it means new inventory and new ways to work with creators.
LinkedIn is testing pre-roll ads on creator content:
It builds on BrandLink and Thought Leader Ads, but removes the need for a deal up front. LinkedIn is also testing direct monetization for creators, with details to come.
New Creator Marketplace filters let brands sort creators by audience focus, expertise, preferred content formats and more, shortening the time it takes to find the right partner.
B2B buyers research long before they talk to sales (see B2B buyers start researching 124 days before talking to sales). Placing ads next to trusted creator content during that research window lets brands borrow expert context without negotiating individual deals. For finding the right creators, read LinkedIn tests Creator Discovery.
If your executives are recognized experts, Advice Sessions could turn consultations into a lead channel. The earlier a brand builds credibility in LinkedIn’s creator ecosystem, the more of this new inventory and trust it will capture.
They don’t require a pre-established partnership. Creators opt in to make their videos eligible, and they earn a share of ad revenue from promotions shown alongside their content.
Verified Premium subscribers can offer free or paid one-on-one consultations from their profile. It’s available to U.S. hosts now, with expanded access coming.
Run pre-roll ads next to relevant creator content, use new Creator Marketplace filters to find partners whose audiences match, and consider Advice Sessions as a lead touchpoint for expert executives.
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