Curated insights from marketing and trend media, updated daily.
X is deploying Grok AI to detect engagement bait and repost fraud, reshaping creator payouts around original content instead of artificial engagement.
TikTok Shop product innovation is compressing food and beverage launch cycles, as PepsiCo, Mars, and Hershey turn viral trends into shelf-ready products.
AB InBev's Cutwater built a celebrity brand campaign around Parker Posey and canned cocktails, growing its Beyond Beer portfolio with triple-digit sales.
Online ad fraud from illegal lenders jumped 48% in a year, using AI video and social platforms to impersonate government programs — a warning for advertisers.
Naver's 12-week Blogger Discovery Project shows how a creator-led marketing campaign turns celebrity buzz into neighbor-adds, shares, and lasting engagement.
Naver's new AI creator payouts, an AI tab hitting 10 million users, and shifts across Kakao, Google, and X show why AI search visibility now matters most.
Spangler's nostalgia marketing strategy revives century-old candy brands like Dum Dums and Necco Wafers, turning heritage into a defensible growth engine.
A new lawsuit alleges Meta's AI-based layoffs system penalized employees on protected leave, spotlighting the risks of automated workforce decisions.
Korea's K-beauty exports hit $11.4B in 2025, passing the US for #2 globally — but multi-currency settlement across platforms is a growing finance risk.
Under Korean labor law, deducting overused fiscal-year annual leave at resignation requires two conditions: an employment-rules clause plus written consent.
As AI churns out design drafts instantly, a designer's real value shifts from production speed to the judgment behind which option gets chosen.
Korea's sports industry hit a record ₩84.7 trillion in 2024, driven by experience and fandom — proof that in the AI era, people crave the physical.
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