OpenAI has added an automated bidding strategy to ChatGPT Ads, along with platform-level targeting, view-through conversion reporting and expansion into Brazil and Mexico. One update hands advertisers more control over placement while taking bid decisions away from them.
Advertisers can now select Maximize results as a campaign bid strategy. Instead of managing individual bids, you pick a campaign goal and the system sets and adjusts bids to produce as many results as the budget allows.
This is the compressed version of a path Google and Meta took over a decade. Microsoft is moving the same way — see Microsoft Advertising Removes Max CPC From New Automated Bidding Campaigns on October 1 for how narrow the manual lane is getting across every major platform.
Campaign setup now includes an Eligible platforms setting where you select one or more supported surfaces: iOS app, Android app or Web. It matters for advertisers who see real differences in conversion rate, customer value or behavior between mobile apps and the web.
App-install advertisers can drop web inventory to cut waste; services whose checkout only exists on the web can exclude app surfaces. The tradeoff is that narrowing placements also shrinks the data automated bidding learns from. Turning both features on at once can leave each one starving the other.
ChatGPT Ads Manager now reports one-day view-through conversions at campaign, ad group and individual ad level. A view-through conversion is recorded when someone converts within a day of seeing an eligible ad, with no qualifying click taking credit.
Switching this on increases reported conversions. Performance did not improve — the counting method widened. Keep click-through and view-through conversions in separate columns, and base budget reallocation on click conversions first. The same distortion pattern shows up whenever an attribution setting changes; see Google Analytics Adds Custom Conversion Attribution Windows — 1–90 Days for Clicks, 1–30 for Engaged Views.
Advertisers can connect ChatGPT Ads to WorkMagic to view campaign performance next to other channels, and send conversion signals back to OpenAI through the Conversions API. Brazil and Mexico join the list of available markets.
That follows the earlier European rollout covered in ChatGPT Ads Expand to 31 European Countries — Conversational Intent as an Ad Surface.
Do not switch every campaign to Maximize results. Automated bidding on a young channel swings hard when training data is thin. Carve out part of the budget, run it beside a manually bid campaign, and compare CPA and volume after two to three weeks.
Record the date view-through reporting turned on. Without it, a few weeks from now the extra conversions will read as a performance gain. A separate click-conversion column in your reporting template is the cheapest defense available.
Split platforms after you have data, not before. Segmenting from day one leaves each combination with too small a sample to judge. Run broad for two to four weeks, confirm the app-versus-web gap is real, then divide.
It is an automated bid strategy where you select a campaign goal and the platform sets and adjusts bids to generate as many results as the budget allows, moving bid decisions from the advertiser to the system.
No. They add conversions that happened within one day of an ad impression without a qualifying click. Reported totals rise because the counting method widened, so evaluate click-through and view-through performance separately.
When app and web audiences differ meaningfully in conversion rate or customer value. Run campaigns broadly for two to four weeks first, confirm the gap, then split — otherwise each segment has too little data.
This update adds Brazil and Mexico. ChatGPT Ads previously expanded to 31 European countries and is in pilot in several other markets including Korea.
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OpenAI is opening ChatGPT Ads across 31 European markets. Ads stay limited to Free and Go plans, with conversion optimization, a pixel, and a Conversions API now in place.
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