Pinterest has set the date for its annual Pinterest Presents showcase, where it will share insights into its latest advertiser developments and usage trends. Worth a calendar hold for anyone working on Pinterest advertising.
The event will be held Sept. 17 online, featuring a range of presenters including internal experts and users.
As Pinterest explains: "You'll discover best practices for growing your business, hear our latest product announcements and leave with essential tips from industry leaders."
It will be available in multiple languages, with all sessions recorded and available to play back later.
Pinterest has seen significant growth in shopping interest lately, with the platform now up to 640 million monthly active users, rising 11% year over year. That's a significant audience of shopping-focused users.
With Pinterest continuing to improve its discovery and product matching tools, there are now more opportunities than ever to connect with highly targeted audiences in the app.
Pinterest has made a point of promoting its anti-online approach, encouraging people to get outside and try new things and framing the app as a key discovery platform for offline projects.
That may seem counterintuitive, but the aim is to align the platform with the rising tide of anti-algorithm sentiment. In that frame, showcasing Pins works as a means to discover projects and trends applicable in real life rather than confined online.
How Pinterest frames its announcements around that — and around personal discovery versus the rise of AI-powered tools — is the thing to watch. The groundwork appears in why Pinterest tells you to use it less and its rising hobby trends among feed-fatigued consumers.
Sept. 17, online, available in multiple languages with all sessions recorded for later playback.
640 million monthly active users, up 11% year over year, with a notably shopping-oriented profile.
Latest ad product announcements, usage trends and growth best practices — with the interesting question being how it ties them to the 'online discovery, offline engagement' position.
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