Hiring is a project
Hiring is one of a team lead’s most important and time-consuming jobs — from defining needs and writing job descriptions to promotion, screening, interviews and onboarding. Interviews demand the most energy because you’re evaluating a candidate while representing the company. Korean startup leader Lee Jin-ho distilled his approach from roughly 200 interviews for first-time interviewers. Without prepared startup interview questions and a structure, you can have a great conversation and still be unable to decide.
Split 60 minutes into three stages
- Icebreaking and motivation (10 minutes)
- Questions and verification (40 minutes)
- Q&A and wrap-up (10 minutes)
Treat these as guidelines; some interviews end at 30 minutes, others run over an hour. Keeping the structure in mind lets you check where you are and rebalance.
Stage 1: Open gently and record motivation
Jumping straight into hard technical questions makes candidates tense and hides who they really are. Candidates are also potential customers and future voices for your reputation. After small talk, skip the scripted self-introduction and ask:
- How did you hear about us, and what made you decide to apply?
- Why this role in particular?
- Have you used or explored our product?
- What stood out most on our careers page or content?
The last two separate “backup” applications from genuine interest. Record the motivations you hear so you can check for consistency later.
Stage 2: Verify six traits
Questions that just restate a résumé are useless. Follow-ups should uncover what the candidate personally drove, their real contribution and what they learned and applied next. Lee narrowed his criteria to traits shared by people who succeed in startups without manuals or much data:
- Zero to one: Have you taken on work with no precedent or playbook? Where did you start?
- Data-driven thinking: Has data ever led you to a conclusion different from your original assumption?
- Unlearning and learning: When did you abandon a method that used to work and learn a new one?
- Resilience: Describe a major failure — what did you do immediately afterward?
- Grit: When did you keep digging after thinking it was good enough?
- Self-initiative: When did you define a problem nobody assigned and take it on?
Questions you must never ask
Korea’s Fair Hiring Procedure Act bans requests for personal information unrelated to the job — mandatory for workplaces with 30 or more regular employees and good practice for smaller ones. Don’t ask about marriage or children, hometown or parents’ occupations, or age, height and weight.
Stage 3: Introduce the company and take questions
Interviews are also when candidates evaluate you. After verification, briefly share the company’s vision and the team, then invite questions. Candidates who ask about the team’s problems and goals, not just pay and perks, stand out.
Interviews are brand experiences
A well-run interview improves candidate experience; even those not hired may leave positive reviews or refer others. Careers pages and interviews are employer branding at its closest range. For how hiring is changing, see why the middle of startup HR careers is disappearing, and for growth after joining, how to keep growing as your organization scales.