Curated insights from marketing and trend media, updated daily.
A guide to X's ad products, 2026 changes and pre-launch checklist for a platform built on real-time conversation and interest communities.
Hershey's Reese's built a first Halloween Council with Christina Ricci and creators to rank 150 streets and throw a block party. See how the campaign is structured.
Five checks that matter more than follower counts when picking influencers for an IMC campaign, plus how to find drop-offs after exposure. Based on a Mobiinside column.
Instagram is testing a paid read-only profile view that blocks likes, comments, follows and messages. See what it means for brands tracking engagement.
Security researchers extracted Muse's instructions and found it builds a page on every person in a user's life. Here is the privacy concern and what marketers should weigh.
Papa Johns CMO Chris Lyn-Sue explains the Walmart Express Delivery partnership and a value-plus-promotions plan for the rest of 2026. Key takeaways for restaurant marketers.
Poppi's head of culture explains how NYFW, Dallas Cowboys and Love Island deals get picked: team instinct over KPIs. Lessons for culture-led brand marketing.
Panda Express is turning Roblox and Fortnite into a standing platform after a 3-point awareness lift. See the brand lift numbers and what marketers can learn.
TikTok unveiled Buy Direct, a shopping assistant, Agentic Leads and a US launch of TikTok Ad Network at Advertising Week. Here is what advertisers should know.
Advertising Week New York 2026 sets a $100M creator-brand deals challenge. Why creator marketing is now core media, plus the crowded fall event calendar.
OpenAI DevDay 2026 introduced the always-on agent Dots, GPT-6.1 Sol and ChatGPT Spaces. A recap of the shift from model races to work platforms.
Zero-click GEO explained from TBWA's observations: 68% of U.S. Google searches end without a click, so extend existing SEO content into AI citations.
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