The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Australia's under-16 social media ban shows no demonstrable effect after six months: teens circumvented it and wellbeing metrics didn't move. What the data says, what regulators are trying instead, and the ad-spend consequences.
TikTok is bringing back its Music on Stage competition after a first run that produced 230,000 posts, 8.2 billion impressions and 1.4 million finale viewers. A breakdown of the format for brands.
X now lets iOS users place text and emojis over video uploads, a feature rival apps shipped years ago. A look at the gap between X's 'video-first' positioning and what actually drove its video growth.
Meta released holiday campaign planning guidance built around a four-phase shopping journey and early Advantage+ activation. Here are the numbers, the recommendations, and the parts to read skeptically.
X open-sourced the code affecting post visibility in the For You timeline and is testing a tool that shows labels applied to accounts and posts. Here's what it means for shadowban debates and reporting.
Instagram replaced a wordmark more than ten years old and published an updated brand system covering fonts, icons and formats. Reactions split. The practical work for brand teams is somewhere else.
Meta is donating 15,000 pairs of Ray-Ban Meta glasses to Vision Ireland. Sales doubled in 2025, but sentiment moved the other way over covert recording. Here's how accessibility became a defensive asset.
Meta expanded its AI-powered Creator Studio app beyond testing. Early testers reported 4,000 followers from a single video and a 144% earnings increase in seven days.
Six months into Australia's world-first under-16 social media ban, Meta used AI age detection to deactivate roughly 460,000 Instagram and 290,000 Facebook accounts.
Meta previewed WhatsApp Scam Alert, an opt-in on-device ML model that flags likely scam messages from non-contacts without sending message content to Meta.
Pinterest and Zillow partnered to bring 34 Zillow consumer segments — including fixer-upper shoppers — into Pinterest ad targeting via Media Network Connect.
Emarketer modeled a nationwide classroom smartphone ban: TikTok loses $1.26 billion, Snapchat loses 6% of ad revenue, Meta under 1%. What teen-targeted media plans should change now.
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