The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
TikTok signed an exclusive microdrama deal with creator-IP studio Made By Us Studios. Why TikTok microdramas matter after Screen Time became its top-performing show ever.
Snap surveyed 17,000+ map users to pitch social map marketing. Snapchat users were 2.9x likelier to discover favorite businesses there — yet over 70% don’t use Snap Map to find places.
X’s new unified subscription packages combine X Premium with Grok, Bot and Cursor across five tiers, from a free plan to the $200-a-month Ultra. What changes for subscribers and marketers.
Pinterest’s new marketing playbook asks brands to inspire offline action instead of endless scrolling. 40% of Gen Z wish social media never existed, and ‘things to do instead of scrolling’ searches are up 365%.
Facebook’s Your Algorithm controls now accept plain-language requests and ask follow-up questions after Interested or Not interested. What these Facebook algorithm controls mean for brand pages.
YouTube’s conversational AI search, Ask YouTube, now reaches all US users on mobile, desktop and TV. With half of US adults using AI chatbots, here is how video marketers should adapt their YouTube SEO.
Factors.ai analyzed 50,000+ closed deals from 850 B2B companies. Here's what the data says about B2B buying behavior, buying committees and how to structure LinkedIn ads for higher win rates.
Meta is removing manual placement exclusions for engagement, leads, app promotion and sales objectives. Here are the Meta ad placement controls that remain: media customization, placement value rules and more.
After expanding NFL Gametime, X has launched a dedicated MLB hub with live scores, team content and conversation. Sports already draws nearly double the impressions of X's next topic.
Pinterest says the week between Christmas and New Year’s is a high-engagement period as mindsets shift from gifting to self-purchase. Three post-holiday marketing tips and goal-based guidance.
TikTok’s first European BookTok Bestseller of the Year ranks books by in-app discussion and store sales. What the list and new Qualtrics data mean for community-led discovery marketing.
X expanded Grok Bot with analytic search across X posts. Social teams can ask it to monitor brand mentions, track product feedback and send weekly industry roundups.
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