The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Despite repeated obituaries, Facebook usage rebounded on Reels. Where to start with audience insights, the Ads Library and Creator Marketplace.
550 million monthly users. Posts carrying another platform’s watermark take a 90% reach penalty, and context-rich posts travel further than link hooks.
People now watch YouTube the way they watch TV. Here is the working order — trend research, the creator partnerships tool, Shorts, and shopping affiliates.
With more than 3 billion monthly active users, Instagram is unavoidable. Here is the working order — trend research, influencers, strategy and the metrics that actually matter.
Social shifted from a connective tool to an entertainment alternative. Nick Cicero’s four-part framework — territory, message, format, hook — for building brands there.
Reddit has become a much bigger consideration for marketers over the last two years. Reddit Pro is free and Reddit Trends gives AI-generated overviews of discussion trends.
An Incogni study found 55% of respondents post less than they did five years ago, as the weight shifts from posting and updates toward entertainment, algorithms and short-form.
Sprout Social found 93% of professionals consider social intelligence important for growth, but only 36% use it regularly for decisions outside marketing.
As holiday promotion planning starts, shifting social usage trends make it worth reassessing traditional approaches. How to build an organic TikTok foundation.
X is deploying Grok AI to detect engagement bait and repost fraud, reshaping creator payouts around original content instead of artificial engagement.
TikTok Shop product innovation is compressing food and beverage launch cycles, as PepsiCo, Mars, and Hershey turn viral trends into shelf-ready products.
YouTube Studio's redesign puts AI-driven insights first, while new monetization guidance flags repetitive AI content and AI personas in sensitive topics.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.