The latest marketing news and practitioner insights in Digital Advertising, updated daily.
Meta ads optimization has shifted from targeting to creative. What the new creative diversity metric measures, why 20 ads can still count as one, and how to vary hooks, creators, and messaging that Meta's AI can learn from.
Meta has begun alerting advertisers that the Placements option is being removed from ad sets, along with platform exclusions. Another notch of control disappears into automation.
NBT signed an ad server deal with Mobwith to expand into display advertising. What advertisers should check when an 11M MAU reward network starts selling standard display inventory.
Naver display ads reach reporting launched August 12. Here is what it measures, why logged-in-only counting and 10,000-unit buckets matter, and which campaigns are excluded.
Reddit ads gained a lot of features in 2026, yet targeting, measurement and formats still miss table stakes. Here are the 12 gaps a performance team hit in live campaigns.
Listings must show the final price including every fee, with mandatory seller inspection insurance and a 7-day contract cancellation right for major defects.
Advertisers get 30-second generated clips and up to 50 multimodal references, up from 15 seconds and 9 — arriving exactly as user backlash against AI video intensifies.
Microsoft now lets advertisers keep Audience Ads away from pages whose titles contain specific words, up to 1,000 terms at account or campaign level. How it differs from existing exclusions.
Fossil's Q4 holiday campaign beat its 14.7M impression goal by nearly 400% by combining AI audience profiling with airports, in-flight Wi-Fi and mobile retargeting.
Netflix, Coupang Play, TVING and Wavve are expanding live broadcasts. Simultaneous viewing concentrates attention while raising both session time and ad impressions.
Per-program ad time limits are abolished in favor of a 20% daily channel cap, mid-roll eligibility drops from 45-minute to 30-minute programs, and on-screen ad area expands to one third.
Naver will show AI-generated summary text alongside Power Link ad creative in mobile search, marked 'AI ⓘ', with no change to ranking or billing and no per-ad opt-out.
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