Naver will run a test from Aug. 7 to Aug. 13, 2026 that displays AI-generated summary text alongside Power Link ad creative in mobile integrated search.
The summary is generated automatically by Naver's AI model from existing ad information and marked with an "AI ⓘ" label. Advertisers cannot edit it.
Results will determine whether the format ships and in what form.
The issue is control. Advertisers write the creative, but the adjacent summary is written by AI, cannot be edited, and cannot be switched off per ad. That leaves one lever: manage the inputs. Because the summary is generated from existing ad information, anything stale or vague in creative, extensions or landing pages flows straight into it.
During the test window, three checks are worth doing.
Look for discontinued products, expired promotions and outdated pricing still living in creative or landing pages.
Phrasing that reads as puffery can look more categorical once compressed into a summary — especially in performance- or efficacy-driven verticals.
Because only some traffic is affected, an averaged view hides the difference. Compare CTR and conversion rate for Aug. 7-13 against the prior week so you have evidence when the format goes wide.
For the broader reshaping of results pages around AI summaries, see Naver Rebuilds Economic Indicator Search and Ads Arrive Inside Conversational AI.
No. Naver's AI model generates it from existing ad information, and there is no per-ad opt-out — exclusion must be requested through ad customer support.
Medical (clinics and hospitals), finance, insurance and health functional foods are excluded from the test.
No. Naver said ad ranking and billing methods remain unchanged.
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