Ad Tech아이보스
Karrot Ads Adopts MCP for Conversational Campaign Analysis in ChatGPT and Claude
Karrot Ads MCP connects AI tools to business accounts for natural-language budget and performance analysis, with campaign creation and editing planned next.
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Marketing Trends & Insights (Page 23)
Curated insights from marketing and trend media, updated daily.
Platform Business아이보스
Online Platform Costs Consume 21.7% of Korean SMB Revenue, Rising to 26.2% on Delivery Apps
A survey of 1,250 Korean SMBs found online platform costs equal 21.7% of monthly revenue, highlighting fee pressure and single-platform dependence.
Mobile Marketing아이보스
Kakao Partner Friend Picker Lets External Apps Invite Non-Users Through KakaoTalk
Kakao Partner Friend Picker connects external app invitations, coupons and tickets to KakaoTalk while keeping friend lists hidden from partners.
Advertising Regulation아이보스
Only 4.3% of Illegal Medical Ad Complaints Drew Material Penalties in South Korea
Only 37 of 856 illegal medical advertising complaints led to fines or referrals, exposing enforcement gaps across formats and local governments.
Brand Strategy아이보스
SM and Musinsa Partner to Extend K-Pop IP Into Fashion and Beauty Commerce
SM and Musinsa will combine K-pop artist IP with fashion and beauty commerce through content, album-linked pop-ups, media and joint branding.
Search Marketing아이보스
Hybrid Search Reaches 15.08 Million Users as Koreans Combine ChatGPT and Naver
Hybrid search use rose 5.6 times in 18 months as people combined ChatGPT summaries with Naver reviews and current local information.
Advertising Regulation아이보스
South Korea Bans AI Fake-Doctor Medical Device Ads From December 10
South Korea will ban AI fake-doctor endorsements in medical device advertising from December 10, with penalties of up to three years in prison.
Technology & AI아이보스
Kakao Kanana Support Manager Brings Generative AI Customer Service to Small Businesses
Kakao Kanana Support Manager launches later this month with channel-aware AI answers, human handoff, previews and analytics for small businesses.
Social Media MarketingSocial Media Today
Reddit Health Communities Drew 36 Billion Views—What Healthcare Marketers Should Do With That Attention
Reddit health communities are becoming a final-check destination for medical research. Platform data points to opportunity, but trust and clinical safety must lead.
Social Media MarketingSocial Media Today
Facebook’s Two-Link-Posts-Per-Month Test Changes the Playbook for Pages
Some Facebook Pages are being limited to two link posts per month. The Meta One test and declining external-link exposure demand a more selective publishing strategy.
Careers모비인사이드
Why the Middle of Startup HR Careers Is Disappearing
Startup HR careers are losing their middle layer as downsizing, title inflation and role-based hiring separate leadership labels from real authority and development.
Brand Strategy모비인사이드
South Korea’s Low-Cost Airline Competition Is Moving Beyond the Cheapest Fare
South Korea’s low-cost airline competition is splitting into consolidation, service redesign and fleet efficiency as carriers seek reasons to win beyond headline price.
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